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The retail sector is undergoing a rapid transformation due to consumers demanding a more personalized, convenient, and sustainable shopping experience. To meet these expectations, retailers need to unify their online and offline channels, leverage data and analytics, and optimize their operations. This is where hybrid cloud comes in.
Hybrid cloud is a combination of public and private cloud services that allows retailers to choose the best environment for each application and workload. By using a hybrid cloud approach, organizations benefit from the scalability, flexibility, and cost-efficiency of the public cloud, while also retaining the control, security, and customization offered by the private cloud.
Some of the specific advantages of this methodology include:
- An enhanced customer experience: Home Depot uses a hybrid cloud model to connect its online and in-store sales, providing a seamless customer experience. Those customers can check online whether an item is in stock at their local store and, if so, can then reserve it for pickup. The cloud, therefore, helps Home Depot handle the vast quantity of data needed to provide these services, particularly during the busy holiday season.
- Improved operational efficiency: In 2018, Walmart announced a five-year agreement with Microsoft that allowed the retail giant to utilize the full range of the manufacturer’s cloud solutions. Through this partnership, Walmart is able to leverage machine learning, artificial intelligence, and data platform solutions for both external, customer-facing services as well as for internal business applications, resulting in an improved customer experience and widespread operational efficiency.
- Increased innovation and flexibility: As part of its digital transformation strategy, Walgreens recently implemented hybrid cloud solutions to revamp its Customer Rewards Program, manage inventory in real-time, and provide more personalized shopping experiences online and in person.
At Sterling, we understand the challenges and opportunities presented by hybrid cloud, especially for retail. Which is why we offer a comprehensive range of cloud services that will help you design, implement, and manage your hybrid cloud strategy. Our expert Cloud Architects will help guide you along the path to a successful cloud adoption. They do so by identifying your organization’s unique operational needs, optimizing your present cloud strategy, and then seamlessly executing the agreed-upon plan. With Sterling, you’re in capable hands every step of the way.
Reach out to our expert team to unlock the full potential of the cloud, tailored to your needs.
Don’t wait—contact us today to embark on your own transformational journey.